AXA targets globally mobile HNW families with new wealth platform

AXA Group has announced the launch of AXA Global Private, a unified platform designed to serve high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, as well as globally mobile families.

The platform provides customers with access to flexible, multi-jurisdictional wealth planning and lifestyle protection solutions, positioning itself as a centralised gateway for those with complex and diverse needs.

To celebrate the successful launch of AXA Global Private, a Launch Gala was held that evening, attended by AXA senior executives including Thomas Buberl, CEO of AXA Group, George Stansfield, deputy chief executive officer of AXA Group, Sally Wan, CEO of AXA Greater China and AXA Global Private, and Janet Lee, deputy chief executive officer of AXA Global Private, who shared the joy and vision of this important milestone.

Buberl said, "The global wealth landscape is undergoing a massive structural shift, with HNW business growing faster than ever in Asia. It was a natural move for AXA Group to establish AXA Global Private's strategic base in Hong Kong, leveraging its status as the world's largest offshore wealth hub. This is a unified platform specifically designed to meet sophisticated, multi-market needs with bespoke solutions, bringing our proven European expertise to Asia to offer customers direct access to curated wealth solutions and diversified asset allocation, including high-quality European assets."

Wan said, "A new generation of HNW families in Asia is looking for integrated, multi-jurisdictional solutions to protect both their wealth and legacy over the long term. AXA Global Private brings together wealth planning, lifestyle protection, and multi-jurisdictional expertise through our hubs in Hong Kong and Bermuda. Our offering spans life, wealth, and health protection, alongside specialist cover for valuable assets, and we are fully committed to building this into a leading platform across the region."

Additionally, the group warmly invited world-renowned fashion designer Jimmy Choo to share his insights on success and timeless legacy.

Choo said, "True success isn't measured by recognition, but by the mastery of your craft and the long-term trust you earn from your customers. It's about dedication, patience and integrity, building enduring relationships and a legacy that outlasts passing trends. For me, legacy is crafted detail by detail, through perseverance, a relentless commitment to excellence, and an absolute dedication to the people who place their trust in your work."

The launch of AXA Global Private underscores AXA Group's strategic commitment to the HNW segment and its focus on long-term legacy building. Moving forward, the platform will continue to collaborate with business partners to deliver comprehensive wealth and protection solutions, supporting customers through dynamic market environments and fostering sustainable future growth.

Re-disseminated by Wealth and Society