Growhill Wealth deploys AI workforce for Asian advisers

Growhill Wealth is deploying agentic AI across independent financial advisory workflows in Asia, reflecting a shift towards technology-enabled wealth management models with greater automation and human oversight.

Growhill Wealth, an AI-native and licensed wealth platform, said it is launching an agentic AI workforce for independent financial advisors (IFAs), aiming to improve advisor productivity while changing the economics of wealth management.

Built to introduce an AI workforce into daily practice with total human oversight, this infrastructure update marks Growhill Wealth's rebranding from GROW Digital Wealth, maintaining full continuity across platform operations and leadership. The company previously received investments from Julius Baer-backed GROW Investment Group and Animoca Brands.

Growhill Wealth, distinguishing itself through robust IFA enablement, is accelerating its expansion in Hong Kong's US$2.9 trillion* wealth market. As the city surpasses Switzerland as the world's top wealth hub, the firm will open a new location at One Peking Road this year, followed by a Central office in the first quarter of 2027.

"Asia's wealth expansion marks a structural shift for independent advisory. By equipping every advisor with secure agentic AI at a fraction of traditional platform costs, Growhill Wealth frees professionals to focus on high-touch advice and client relationships—delivering a caliber of service on par with major private banks," said Alan Lau, executive chairman of Growhill Wealth.

"Hong Kong serves as the ideal launchpad to bring agentic AI to global wealth management," Lau added.

Growhill Wealth offers advisors an open, institutional-grade multi-asset product shelf, and agentic AI support across core advisory workflows, elevating independent advisory to private-bank standards under strict human supervision. Regulated services across the platform are delivered by Growhill Wealth and its group affiliates under Hong Kong Securities and Futures Commission Type 1, 4, and 9 licences, as well as an Abu Dhabi Global Market Category 3C license.

The platform, which has reached 200 advisors and $800 million in assets under management and advice, is positioned for its next phase by empowering Asia's wealth professionals with secure, compliant, and efficient agentic AI capabilities. Growhill Wealth's human advisors are supported by an always-on AI workforce that monitors client portfolios around the clock and flags what needs attention, prepares research and portfolio reviews, drafts client proposals and updates, and handles routine operations and paperwork.

William Ma, chief investment officer of Growhill Wealth, said, "The future of wealth management will be won on technology, operations and service. Growhill Wealth is built to give independent advisors that infrastructure on an open, AI-native platform, so they can serve clients efficiently and to a higher standard. This is the direction we are committed to leading in Asia."

As part of this step, the group is bringing its licensed businesses together under the Growhill Wealth brand, a process being completed in line with the relevant regulatory approvals.

Re-disseminated by Wealth and Society