Northwestern Mutual launches family office services for clients with $50 million-plus

Northwestern Mutual has launched Family Office Services for clients with at least $50 million in net worth, bringing legal, tax, investment, banking, lending, philanthropy and legacy planning into its advisor model.

Backed by a dedicated team of 40+ in-house specialists, Northwestern Mutual Family Office Services will partner with the company's advisors and teams nationwide to serve clients with at least $50 million in net worth. The comprehensive suite of services includes legal, tax, investment, banking and lending, philanthropy, legacy planning, risk management, founder and business planning, and other services that meet the unique needs of ultra-high-net-worth clients.

"Many affluent families have strong individual advisors but lack coordination across their full financial picture," said John Roberts, Northwestern Mutual's chief field officer responsible for leading the company's wealth and investment management business. "Our Family Office Services team brings those fractured and fragmented pieces together – aligning investment, insurance, tax, and legacy strategies under one strategically connected approach."

The launch comes as high-net-worth (HNW) investors face increasingly complex planning decisions. More than half (52%) of high-net-worth individuals in America (people with $1 million or more in investable assets) say their financial planning needs improvement, according to Northwestern Mutual's 2026 Planning & Progress Study. Moreover, the same amount (52%) also believe that they are placing too much emphasis on growing wealth over strategies to protect their wealth from risks like taxes. Perhaps as a result, one in four high-net-worth individuals say they turned to a financial advisor for professional advice for the first time last year.

At the same time, the number of HNW and ultra HNW households in America continues to rise. According to Cerulli, there are now more than 100,000 households with financial wealth exceeding $50 million in the U.S.

Together, these trends point to a growing opportunity for firms that can deliver more comprehensive and coordinated advice – particularly among HNW clients whose needs are becoming more complex. Northwestern Mutual Family Office Services are designed for ultra-wealthy clients managing complex financial structures, including business owners, multi-generational families, and philanthropic entities.

"A dedicated family office model creates a single point of accountability across a client's full financial picture," Roberts said. "Backed by a team of experts, our advisors can operate as 'quarterbacks' of their clients' finances without needing to identify specialists on their own. This clarity, efficiency, and long-term discipline become more valuable as wealth and complexity grow."

Northwestern Mutual Family Office Services delivers these capabilities within the advisor relationship, keeping the advisor at the centre. The offering is designed to help advisors serve more complex clients, deepen existing relationships, and support long-term wealth transfer across generations.

The launch underscores Northwestern Mutual's continued investment in helping its advisors grow with increasingly sophisticated clients and compete at the highest levels of the wealth management industry. The leading financial services company is consistently ranked annually as one of the top independent broker-dealers in America, with over $450 billion in retail client investment assets held or managed by Northwestern Mutual.

 Re-disseminated by Wealth and Society