Shanghai Pudong Development Bank’s one-stop private banking service sets a new benchmark

As China’s wealth management industry moves towards greater specialisation and globalisation, the ability to understand client needs and provide comprehensive lifecycle-based solutions has become a key benchmark of private banking expertise. Solutions must cover onshore and offshore assets while addressing personal, family and business requirements.

Anchored by its distinctive “wealth management and asset management dual-turbo charge” strategy, Shanghai Pudong Development Bank (SPDB) Private Bank has leveraged the group’s multi-licence resources across banking, trust, wealth management products, funds and overseas investment banking to build an integrated ecosystem that spans markets, cycles and borders. Beyond wealth preservation and long-term appreciation, this ecosystem addresses the complex needs of high-net-worth (HNW) families and entrepreneurs across corporate governance, family succession and the realisation of social value. This integrated, customised and globalised approach has earned recognition from both clients and the market.

As a result, SPDB was awarded two major accolades at the 2025 Global Wealth & Society Awards: Family Succession Service of the Year in China and Best Private Bank for Cross-border Wealth and Business Structuring in China.

Pu He Ren Sheng trust account addresses family wealth succession needs

SPDB’s Family Succession Service of the Year in China award highlights its systematic and forward-looking approach to family wealth succession. Central to this is the launch of the Pu He Ren Sheng wealth management trust account service system, built around the philosophy of “One Account for Life”. The system is designed as a lifelong “Life Account” that integrates risk isolation, asset planning, wealth succession and quality-of-life considerations.

The framework follows a clear “1+3+N” structure. The single core is the wealth management trust account, which serves as the unified service entry point and asset vehicle. A series of three products sits around this core: the Zun Xiang Chuan Shi family trust for ultra-high-net-worth (UHNW) clients, the Yue Xiang Chuan Jia insurance trust for HNW families, and the Yi Xiang Chuan Jia family service trust, which supports more inclusive access. Each series has different thresholds and complementary functions. The “N” scenarios extend coverage across the client lifecycle, such as education planning, pension security, philanthropy and family governance.

Innovation extends beyond structure to broader succession applications. Through models such as “Succession + Security”, “Succession + Pension”, “Succession + Charity” and “Succession + Equity”, SPDB integrates the legal advantages of trusts into real-life scenarios. Under the “Succession + Pension” model, for example, insurance policies linked to retirement community occupancy rights can be placed into trusts, enabling integrated management of pension fund reserves, service fee payments and long-term retirement living. Under “Succession + Equity”, SPDB has facilitated the placement of complex assets such as non-listed company equity and listed company shares into trusts, helping entrepreneurs isolate business risk from family wealth and ensure orderly succession.

As of end-June 2025, the Pu He Ren Sheng wealth management service trust had served over 3,000 client households, with assets under management (AUM) exceeding RMB 43 billion ($6.1 billion).

SPDB Qi Ming Xing platform supports entrepreneurs’ global ambitions

SPDB was also recognised as the “Best Private Bank for Cross-border Wealth and Business Structuring in China”, highlighting its global perspective and differentiated approach to serving the new generation of entrepreneurs.

In response to the complex needs of entrepreneur clients intertwining “family enterprise, family wealth and family”, SPDB innovatively launched the SPDB Qi Ming Xing entrepreneur service platform. Guided by the philosophy of “managing family and expanding enterprise, using wealth wisely for life”, the platform is designed not as an overlay of financial products but as a networked ecosystem that integrates financial and non-financial resources from within and outside the group.

For entrepreneurs, the platform focuses on three dimensions. “Family Enterprise Services” include strategic advisory, cross-border investment and financing, and employee stock ownership plans, supporting sustainable business development. “Family Wealth Services” cover global asset allocation, family trusts and insurance planning, focusing on wealth preservation, appreciation and intergenerational transfer. “Family Services” extend to legal and tax consultation, healthcare, education and philanthropy, supporting the continuation of family spirit and culture.

As Chinese enterprises accelerate their global expansion, the platform’s service scope has extended worldwide with the launch of the "SPDB Huan Yu" overseas wealth management platform. Leveraging its differentiated strengths in commercial and investment banking collaboration as well as its global footprints, SPDB centred around the core framework of "one platform, two centres, three major scenarios, and four featured service packages". The platform provides entrepreneurs with professional services covering cross-border investment and financing, overseas listings, offshore trust structure establishment, and more, through a "1+4+N" collaborative model.

To date, the “SPDB Qi Ming Xing” platform has served over 6,000 companies and  nearly 10,000 entrepreneurs, with AUM exceeding RMB 100 billion ($14.1 billion), reinforcing SPDB’s role in supporting the global development of Chinese private enterprises.

Integrated, one-stop solutions for long-term partnership

Together, Pu He Ren Sheng and SPDB Qi Ming Xing function as two complementary pillars of SPDB Private Bank’s one-stop integrated services. The former focuses on horizontal allocation and vertical succession of family wealth, while the latter supports entrepreneurs’ global expansion and ecosystem development. Integration across the client lifecycle reflects the firm’s approach to delivering holistic private banking solutions.

Looking ahead, SPDB Private Bank aims to deepen group-wide synergies, advance its dual-engine “Wealth + Capital” strategy and pursue platform-driven, digitalised and specialised service models. In an increasingly volatile environment, it seeks to position itself as a trusted long-term partner for clients, aligned with its broader commitment to deliver “Finance for the People”.