Sun Life launches Private Wealth integrated platform to support HNW and UHNW clients

Sun Life announced the launch of Sun Life Private Wealth, an integrated platform supporting high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, families and advisers as they build, preserve and transfer wealth across generations.

The launch reflects Sun Life’s long-term commitment to the HNW and UHNW segment, bringing its global strength, specialist expertise and multi-market capabilities into one integrated platform.

Sun Life has been a pioneer in HNW insurance since establishing its dedicated HNW operations in Bermuda in 1996, the first life insurer to do so. Over 30 years, Sun Life has built HNW businesses across Bermuda, Hong Kong and Singapore and earned trust across generations.

Sun Life recently established a presence in the Dubai International Financial Centre (DIFC) following authorization from the Dubai Financial Services Authority (DFSA). The move strengthens Sun Life’s partnerships with local and regional brokers, ensuring they have direct access to Sun Life’s expertise and solutions to serve the unique needs of HNW and UHNW clients across the Middle East.

“The launch of Sun Life Private Wealth marks the evolution of our HNW business, bringing together decades of expertise into one integrated platform. As wealth becomes more global and family needs more complex, clients and advisers need a trusted partner that can support them across the wealth life cycle. Sun Life Private Wealth combines our financial strength, specialist expertise and deep local knowledge to help clients build, preserve and transfer wealth across generations,” said Sujoy Ghosh, CEO, Sun Life Private Wealth.

Responding to the changing needs of wealthy families

The launch comes as private wealth continues to grow across global markets, with Asia Pacific playing an increasingly important role. Global HNW Individual (HNWI) wealth rose 8.7% to $98.3 trillion in 2025, with Asia Pacific recording the highest regional growth at 10.5%. Cross-border wealth also rose 8.4% globally in 2025 to $15.7 trillion.

Today’s HNW clients in Asia are financially sophisticated, global in outlook and often have assets, businesses and family members spread across markets. Their planning needs can span protection in one market, accumulation and legacy planning in another, and wider considerations across asset classes.

Similar trends are playing out in the Gulf, where Henley & Partners projected a record net inflow of nearly 10,000 millionaires to the UAE in 2025, more than any other country, and well ahead of the previous year. Families are also formalising how their wealth passes on. DIFC, the region's largest hub for family wealth, reported a 61% rise in family-related entities in 2025. The establishment of foundations by DIFC-based families grew faster still, rising 66% over the year.

“As the needs of wealthy clients become increasingly international and interconnected, we recognised the need to evolve the way we serve them. Over the past 18 months, we have brought our capabilities closer together through a single intake and underwriting platform, harmonised processes and forms, and round-the-clock support. The result is a more connected global business that delivers a more seamless experience for distribution partners and their clients, with the complexity of navigating markets resting with us, not them,” added Sujoy.

With more than 160 years of global experience, 133 years in Asia, a pioneering role in HNW insurance and an AA S&P financial strength rating that is among the strongest in global life insurance companies, Sun Life Private Wealth reflects Sun Life’s presence in Bermuda, Dubai, Hong Kong and Singapore, which are key wealth hubs around the world.

Re-disseminated by Wealth and Society